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Caffeine free soda1/3/2024 "A simple search on social media for PRIME will generate an eye-popping amount of sponsored content, which is advertising," he wrote. Representatives for PRIME did not immediately return a request for comment.īut in his letter to the FDA, Schumer claimed there was little noticeable difference in the online marketing of the two drinks – leading many parents to believe they were purchasing a juice for their kids, only to wind up with a "cauldron of caffeine." That high content prompted bans from some schools in the United Kingdom and Australia where some pediatricians warned of possible health impacts on young children such as heart problems, anxiety, and digestive issues.Ĭompany representatives, meanwhile, have defended the product as clearly labeled "not recommended for children under 18." They sell a separate sports drink, known as PRIME Hydration, which contains no caffeine at all. Logan Paul, left, and KSI, pose for photographers as they promote an energy drink whilst on an open top bus traveling through London, Friday, June 17, 2022.Īdvertising itself as zero sugar and vegan, the neon-colored cans are among a growing number of energy drinks with elevated levels of caffeine in PRIME's case, 200 milligrams per 12 ounces, equivalent to about half a dozen Coke cans or nearly two Red Bulls. "But buyer and parents beware because it's a serious health concern for the kids it so feverishly targets."īacked by two of YouTube's best known stars, PRIME was an immediate sensation when it launched last year, prompting long lines in grocery stores and reports of school yard resale markets. "One of the summer's hottest status symbols for kids is not an outfit, or a toy-it's a beverage," said Schumer. Chuck Schumer called on the Food and Drug Administration to investigate PRIME, a beverage brand founded by the YouTube stars Paul and KSI that has become something of an obsession among the influencers' legions of young followers. NEW YORK - PRIME, an energy drink backed by influencer Logan Paul that has earned viral popularity among children, is facing scrutiny from lawmakers and health experts over its potentially dangerous levels of caffeine. Schumer calls on FDA to investigate Prime energy drink 00:40
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